In September, Amala Paul was selected to play one of the female lead. First the makers chose Tapsee Pannu for the another role, which was later bagged by Richa Gangopadhyay. But Richa was officially replaced and Tapsee Pannu was selected as the second female lead in the movie. Later, Catherine Tresa replaced her. Chakri was the initial choice for music director but Devi Sri Prasad was roped in later. The film was officially launched on 18 October 2012 at Ramanaidu Studios in Hyderabad. Movie First Look was launched on 10 March 2013. The director winded up films and went to shot digitally using Arri Alexa cameras with ultra primelenses. A theatrical trailer was released on the occasion of Allu Arjun’s birthday on 8 April 2013.
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